Coming off its recent high of ‘Agency of the Year’ at the 2023 Effie Malaysia Awards, Fishermen Integrated embarks on a new mission. In partnership with Time Internet, they unveiled the bold ‘Gig Speed Home’ campaign aimed at revolutionizing the way Malaysians experience high-speed broadband in their homes.
“Time has always been at the forefront of Internet technologies that create better customer experiences,” said Andrew Yeo, Group Head of Marketing, TIME dotCom. We were the first to launch 1 Gbps, the first and only true 2 Gbps launch and the first to market with same-day installation and extended hours. The next evolution of this device is our Gig Speed Home, which is based on Huawei’s latest FTTR (Fibre-To-The-Room) F30 technology, which allows you to fiber your entire home via micro-optical cables, making constant speeds up to maximum possible. Makes. 1 Gbps per corner
We handed the challenge to fishermen to bring this revolutionary technology to life, confident that they would create a ground-breaking campaign that shares real, tangible benefits in an engaging and entertaining way. Once again, they have more than delivered.”
“Mission: Home Gig Speed” – redefining home broadband connection
Enter the high-octane world of Internet Time’s Gig Speed Home. The Internet is the answer to the need for fast and reliable broadband in every corner of your home. With blazing speeds of 1Gbps, every room in your home is now at the center of superfast broadband, beating the tangled wires and dead zones of the past. Technology at the heart of this mission? Huawei’s advanced fiber-to-the-room (FTTR) technology seamlessly weaves invisible micro-optical fibers into designated spaces, ensuring that no space is left unturned.
Joyce Gunn, Group Brand Manager at Fishermen Integrated said, “In our ever-changing and competitive industry, where failures are common, it’s essential to have sustainable partnerships like the ones we’ve developed with Internet Time. “Our long-term partnership not only allows us to better understand our customers, but also stimulates our creative spirit. We have found a special synergy with Time, with our shared boldness and determination to move forward.” “Creative boundaries are nurtured. Together we have ventured into uncharted territory and pushed both of our companies to new heights.”
In this high-stakes mission by Fishermen Integrated and produced by The Directors of Think Tank, we meet “Agent E,” portrayed by none other than singer-actress Elizabeth Tan. The mission, constructed in the style of a Mission Impossible narrative, tasks Agent E with installing Internet Time’s most advanced home in a high-rise building. His mission: to execute a stealthy and flawless installation, all while evading detection. Carefully and skillfully, Agent E returns to his commanding officer at Gigabit Holdings and demonstrates the product’s unique selling points, all in the name of Kabel Besar’s Internet Time offer.
“The fiber product is invisible. It’s so invisible, you won’t even know we installed it. We didn’t shy away from it, but instead sold it in the most entertaining way possible. Our latest work for Time Kabel Besar reunites Fishermen and the famous Elizabeth Tan. Capitalizing on her popularity from the movie Abang Lang Fadil 3, Elizabeth Tan showcased her role as a stuntman in Time Kabel Besar’s latest movie Gig Speed Home, said Fishermen Integrated Executive Creative Director Andrew Tan.
Introducing Gig Speed Home Event – A Grand Showdown: To intensify the excitement of the campaign, the grand event “Gig Speed Home” was held from October 19 to 22 at IPC Mall. Participants were invited to test speeds of 1 Gbps in each room and experience uninterrupted gaming and movie streaming. The stakes were high with exciting prizes up for grabs, including a chance to win RM10,000 full home gig speed, full FTTR installation, IKEA vouchers, and even a year’s worth of free internet. The event activation was expertly curated by Apxara and decorated with an IKEA aesthetic. Don’t miss the chance to join us at IPC Damansara and be a part of this exciting competition!
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Image Source : campaignbriefasia.com