Xumo partners with Mediacom to bring its streaming box to Xtream Internet customers News of cutting the umbilical cord

Cable operator Mediacom has partnered with streamer Xumo to offer Xumo Stream Box to its Xtream internet customers. According to a Comcast release, the Xumo Stream Box gives Xtream customers access to a selection of commercial-free channels and access to several popular streaming platforms such as Apple TV+ and Max.

Xumo was launched through a joint venture between Comcast and Spectrum, and the Xumo Stream Box is powered by Comcasts EntertainmentOS.

The new partnership is another example of how the lines between streaming and streaming are starting to blur. Cable companies are looking for ways to retain customers as streaming services continue to grow in popularity. We’re starting to see more deals between cable providers and broadcasters that seem to benefit both parties, the deal between Disney and Spectrum being a prime example.

Broadcasters are also turning to pay TV services to stay afloat in uncertain economic times. Paramount plans to continue licensing content beyond its own channels. The company recently unveiled a multi-year deal with Greek pay TV service Cosmote TV, securing the future. freezer reboot to air on CBS.

In addition, ad-supported free channels have become more popular in the past year as consumers seek more budget-friendly ways to stream.

“Mediacoms’ decision to partner with Xumo demonstrates the unique value proposition we can bring to operators looking to maintain an entertainment-centric connection with customers as they migrate to broadcast,” Michael Gatzke, senior vice president of affiliate development for Xumos, said in a statement. Video are, provide, confirm.

Through this partnership, Xtream customers will have access to live video and more than 300 channels from Xumo Play, AI-powered personalized browsing, voice search and family favorites lists.

Tapan Dandnaik, Senior Vice President of Operations, Product Strategy and Consumer Experience, Mediacoms, said, “Through our partnership with Xumo, we can increase the value of our broadband services by combining market-leading speeds with a new world-class streaming experience.” said in a statement.