During the conference, Ms Liu ChanThe general manager of Xiaomi’s internet business department presented the 2024 international internet partners growth strategy with the title “Grow with Xiaomi.” This strategic initiative leverages Xiaomi’s core competencies as a smartphone manufacturer to fully embrace global partners and jointly build an outstanding ecosystem for app and game distribution, content delivery, user growth and monetization services. The ultimate goal is to provide an exceptional mobile internet service experience to users.
At the conference, the Xiaomi International Internet Business team gave in-depth presentations about Xiaomi’s Global Internet Services, including its global expansion in key areas including app and game distribution, game publishing, content services, user growth, monetization, and payment solutions. In this event, Xiaomi unveiled its three main services: “Global IAP Games Joint Operations”, “Instant Web” and “Columbus Monetization Platform”. These announcements were enthusiastically received by the conference participants.
In the field of app and game distribution, Xiaomi’s official app store, GetApps, has expanded its reach to more than 60 global markets and has more than 260 million monthly active users. GetApps has also introduced several innovative features and services, supports app and game distribution via short videos, and launched an AI-powered app recommendation assistant. During this conference, the Xiaomi application store officially announced the introduction of this product Cooperative operation of global IAP games The service aims to help developers acquire valuable users and grow revenue quickly with minimal customer acquisition costs. In addition, Xiaomi has unveiled a new upgrade for this phone “Travel Project”supports over 100 apps and games, each enjoying more than 10 million downloads on Xiaomi devices.
In the area of content distribution, Xiaomi has introduced an extensive content service ecosystem that spans multiple devices and delivers diverse content through multiple touch points. This ecosystem includes features like lock screen posters, 1-screen, web browser, Mi Video, H5 games and more. By leveraging the core competencies on the Xiaomi device as a smartphone manufacturer, Xiaomi caters to a broad user base and generates significant revenue for its partners. It is particularly noteworthy Xiaomi’s latest proprietary web acceleration framework, “Instant Web” Capable of increasing web page loading speed by a factor of eight, achieving near-instant load times with extensive applications.
In terms of monetization, Xiaomi’s user growth platform takes advantage of the smartphone manufacturer and leverages its in-device capabilities to solve advertisers’ problems and achieve the industry’s highest return on investment (ROI). The platform leverages smartphone-specific OEM solutions with the benefit of system-level support, works seamlessly across devices, and uses artificial intelligence to drive user growth. During this event, Xiaomi officially introduced this phone Columbus Monetization Platformwhich supports flexible integration, diverse funding options and real-time bidding, thereby maximizing achievable business value for developers.
In recent years, Xiaomi’s overseas internet business has grown rapidly and shows significant growth potential. According to the quarterly results of the second quarter of 2023 of Xiaomi company, the income from Xiaomi internet services to 7.4 billion yuan In that quarter, it posted an all-time high with a gross profit margin of 74.1 percent. It should be mentioned that the internet income abroad has grown by 19.7% compared to last year and has reached this level 2 billion yuanit is also a historical record that overseas internet revenue accounts for 26.8% of total internet revenue.
Due to this growth, Ms Liu Chan “Our sustainable growth depends on our collective effort to continuously create value for all participants in the Xiaomi Internet Services ecosystem, including our users, partners and suppliers. It is through this collective interaction that the entire Internet ecosystem grows,” he said. We look forward to building and deepening collaborations with new and existing partners to explore new mutually beneficial ways and share the fruits of our global market successes with any industry partner, ultimately improving how mobile internet and digital technology serve society and every person.”
About Xiaomi
Xiaomi was founded in April 2010 and on the main board of the Hong Kong Stock Exchange in July 9, 2018 (1810.HK). Xiaomi is a smart consumer electronics company that at its core is connected smartphones and smart hardware.
With equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products at honest prices so that everyone in the world can enjoy a better life through innovative technology.
According to Canalys, in the second quarter of 2023, Xiaomi was among the top 3 in the global smartphone market in terms of smartphone shipments. The company has also created the world’s leading consumer AIoT (AI+IoT) platform with 654.5 million smart devices connected to its platform, excluding smartphones, tablets and laptops. June 30, 2023. Xiaomi products are present in more than 100 countries and regions around the world. that in August 2023the company was included in the Fortune Global 500 list for the fifth consecutive year.
Xiaomi is a component of Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
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